Alicante Journal of English Studies / Revista Alicantina de Estudios Ingleses

The colour of rhetoric in the contemporary agora

Neal Waddell, Bernard McKenna

DOI: https://doi.org/10.14198/raei.2009.22.16

Abstract

Rhetoric has three colours: white, black, and grey. White rhetoric is the Grecian Agoric ideal and black rhetoric is its mockery in the form of cheap point-scoring and open deceitfulness. Both are commonly used and obvious. A third, grey, rhetoric, however, is the most pervasive and devious kind of rhetoric in contemporary political discourse, which has developed in response to changing patterns of journalistic inquisition in the 24/7 news and public affairs era. This paper describes the three types of rhetoric, and argues that the Fourth Estate has an important democratic role in counteracting black and grey rhetoric.

Keywords

Rhetoric; Persuasion; Contemporary political discourse; Media interviews



DOI: https://doi.org/10.14198/raei.2009.22.16

Copyright (c) 2009 Neal Waddell, Bernard McKenna

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